Adrian Hoppel

Digital Communication Professional | Philadelphia, PA

Professional Summary

With over over 15 years of experience in communications, content creation, and strategic messaging, I bring a proven ability to craft impactful narratives, manage diverse communication channels, and foster meaningful engagement with varied audiences.

Throughout my career, I have demonstrated a consistent ability to develop and execute comprehensive communication strategies that drive awareness and engagement. As the Director of Communications for Charles Eisenstein, I managed high-traffic websites, created custom registration systems generating over $1 million in revenue, and collaborated with cross-functional teams to ensure cohesive messaging. My experience extends to social media management, where I have successfully designed and implemented campaigns that enhanced brand visibility and audience interaction.

In addition to my technical skills, I excel in building relationships with stakeholders, including media professionals, community partners, and internal teams. My work with organizations such as Talking Stick Learning Center and TCJ Publishing has honed my ability to manage multiple projects simultaneously while maintaining attention to detail and delivering high-quality results. I am also adept at tailoring communications to diverse audiences, ensuring cultural and linguistic responsiveness in all messaging.

What sets me apart is my ability to combine creativity with strategic thinking. Whether designing visually compelling materials, crafting persuasive content, or analyzing data to refine communication efforts, I approach each task with a focus on achieving measurable outcomes. My proficiency in tools such as WordPress, Adobe Creative Suite, and social media platforms further equips me to manage the dynamic demands of the modern communications professional.

Recent Experience

Hoppel Design

April 2012 – Present

Owner & Founder

Philadelphia, PA

  • Designed, developed, launched, and maintained websites for professionals, non-profits, and small-to-medium-sized businesses.
  • Created clear, compelling content for websites, blog posts, social media, press releases, online ads, and marketing emails.
  • Partnered with clients to ensure alignment with their brand identity and messaging goals.
  • Generated new business organically through repeat clients, referrals, and website search optimization.

More Beautiful World, LLC

April 2014 – September 2024

Director of Communications

Remote

  • Designed, developed, launched, and maintained four website versions, averaging 50k daily visitors.
  • Created and implemented strategic messaging and content strategies to align with organizational goals.
  • Consulted on and integrated third-party service platforms to enhance user experience.
  • Developed custom website registration and payment systems, generating over $1 million in revenue.

Talking Stick Learning Center

July 2013 – January 2020

Director of Communications

Philadelphia, PA

  • Designed, developed, launched, and maintained three versions of the course registration website.
  • Wrote website content, blog posts, social media, press releases, online ads, and marketing emails.
  • Collaborated with internal and external stakeholders to ensure consistency in messaging and branding.

TCJ Publishing, LLC

May 2010 – December 2015

Publisher & Founder

Media, PA

  • Sourced investors, recruited top creative professionals, and launched a co-op publishing company.
  • Wrote website content, blog posts, social media, press releases, online ads, and marketing emails.
  • Published the first issue of The College Journal in December 2010.

Mac|Life Magazine

June 2011 – March 2014

Writer

Remote

  • Wrote daily blog stories, news, and feature stories for Mac|Life website and print magazine.
  • Developed and produced a weekly featured series that ran successfully for almost two years.
  • Published multiple feature stories in the print magazine.

Education

La Salle University

May 1997

B.A., English

Philadelphia, PA

Skills and Interests

Technologies

  • WordPress
  • CSS
  • HTML
  • Adobe Creative Suite
  • Canva
  • QuickBooks
  • MS Office

Skills

  • Leadership
  • Managemen
  • Project Management
  • Business Development
  • Sales
  • Communications
  • Marketing
  • Writing
  • Website Design
  • Website Development
  • Search Engine Optimization
  • Content Strategy
  • Brand Design
  • Emai
  • Marketing
  • Social Media Advertising

Interests

  • Camping
  • Hiking
  • National Parks
  • Road Trips
  • Philadelphia Eagles
  • Severance

Download Full Resume (PDF)