Adrian Hoppel

Marketing and Communications Professional | Philadelphia, PA

Summary

Dynamic and results-driven marketing and communications professional with over 15 years of experience in website management, project management, business management, content creation, and graphic design. Proven ability to develop and implement integrated communication campaigns, enhance brand presence, and drive measurable results. Adept at collaborating with cross-functional teams and managing budgets. Eager to leverage my marketing, design, and communications expertise and contribute to a company’s growth.

Work Experience

Owner/Lead Web & Graphic Designer

April 2012 – Present

Hoppel Design – Philadelphia, PA

  • Designed, developed, launched, hosted, and maintained commercial websites, ensuring alignment with client branding and messaging goals.
  • Recruited and managed a team of up to eight designers and developers, fostering collaboration and delivering high-quality projects.
  • Conducted competitor research and implemented SEO strategies to enhance web presence and drive traffic.
  • Managed budgets for marketing and design projects, ensuring cost-effective solutions.

Website & Technology Manager

April 2014 – September 2024

More Beautiful World LLC – Remote

  • Designed and developed four website versions, achieving an average of 50k daily visitors and enhancing user engagement.
  • Integrated multiple third-party service platforms to improve user experience and streamline operations.
  • Developed a custom website registration system, generating over $1 million in revenue.
  • Monitored web analytics to track performance and optimize marketing strategies.

Director of Communications

July 2013 – January 2020

Talking Stick Learning Center – Philadelphia, PA

  • Designed and developed three website versions with a custom course registration system, improving user accessibility and operational efficiency.
  • Ensured consistency in messaging and branding across all communication channels, enhancing organizational identity.
  • Managed marketing material, including brochures, flyers, and digital content.

Publisher and Founder

May 2010 – December 2015

TCJ Publishing LLC – Media, PA

  • Managed all aspects of publishing operations, marketing, distribution, and finance.
  • Recruited and led a team of ten professional artists and creators.
  • Designed and implemented marketing campaigns to promote publications and increase readership.

Writer & Blogger

June 2011 – March 2014

Mac|Life Magazine – Remote

  • Authored engaging articles and blog posts, demonstrating strong writing and content development skills.
  • Conducted research to identify trends and topics relevant to the target audience.

Associate Publisher & National Sales Manager

March 2008 – June 2010

HMP Communications LLC – Malvern, PA

  • Oversaw national sales operations, developing strategies to increase revenue and market share.
  • Collaborated with marketing teams to create promotional materials and advertising campaigns.  

Regional Federal Sales Manager

January 2007 – January 2008

Office Depot – Trevose, PA

  • Managed regional federal sales accounts, achieving sales targets and fostering client relationships.
  • Conducted market research to identify opportunities and develop competitive strategies.

Regional Sales Manager

January 2006 – January 2007

Home Depot – Kent, WA

  • Directed regional sales initiatives, driving growth and customer satisfaction.
  • Tracked competitor activity and adjusted sales strategies accordingly.  

Vice President of Business Development

March 2000 – January 2006

Marathon Communications, Inc. – Seattle, WA

  • Led business development efforts, identifying opportunities and building partnerships to expand market presence.
  • Negotiated contracts and managed client relationships to ensure long-term success.  

First Lieutenant

May 1995 – July 2001

United States Army – Various Posts Nationwide

  • Served as a commissioned officer, demonstrating leadership and organizational skills in diverse operational settings.
  • Planned and conducted training programs to enhance team performance. 

Education

Bachelor of Arts – English

May 1997

La Salle University – Philadelphioa, PA

Skills and Interests

Technologies  
WordPress, CSS, HTML, PHP, Adobe Creative Cloud (InDesign, Photoshop, Illustrator), Microsoft Office/365, Google Workspace, Google Analytics, AWS, cPanel/WHM, DNS, QuickBooks


Skills 
Marketing Strategy, Advertising Campaigns, Graphic Design, Website Design & Development, Content Creation, SEO, Social Media Management, Event Planning, Budget Management, Project Management, Leadership, Communications, Writing, Editing


Interests 
Technology, Camping, Hiking, National Parks, Travel/Road Trips, Volunteering, Philadelphia Eagles, Philadelphia Phillies, Coffee, Reading, Creative Writing