Hi, I’m Adrian Hoppel, a professional WordPress website developer based in the Roxborough / Manayunk neighborhood of Philadelphia, PA. I build fast, secure, and reliable WordPress websites for professionals, nonprofits, and small-to-medium-sized organizations.
Since 2002, I’ve been building websites—and since 2010, I’ve specialized exclusively in custom WordPress development. My work is focused on longevity: websites designed to last, evolve, and remain fully usable long after launch.
I work best in close collaboration with clients who value clarity, craftsmanship, and long-term thinking.
You don’t have to take my word for it.
Read what clients say about working together →
A Practical, Sustainable Approach to WordPress Web Design
Every organization deserves a website that reflects its unique story and works reliably in the real world. My approach—what I call Intrinsic Web Design—is simple: use the right tools and methods for each project, rather than forcing every site into the same mold.
Every website I build is:
- Custom — tailored to your brand, goals, and audience
- Accessible — usable by all visitors, including those using assistive technology
- Mobile-first — designed from the smallest screen up
- Sustainable — secure, stable, and easy to maintain long-term
When your site is complete, you’ll own it fully. I’ll train you to manage and update your website confidently—or handle ongoing support if you prefer. My goal is full autonomy and control, with expert help always available when you need it.
Values That Guide My Work
This is a veteran-owned, family-run business with deep, multi-generational roots in Philadelphia. I bring the same values to my work that I strive to live by every day:
- Doing things right the first time—even when it means recommending less work, not more
- Standing behind my work long after launch
- Staying socially, ethically, and environmentally conscious
I promise exceptional WordPress websites built thoughtfully, delivered on time, and priced fairly. Whether you’re local to Philadelphia or working with me from across the country, you can expect to be treated with care, respect, and personal attention.ce. Whether you’re across town or across the globe, you can expect to be treated with care, respect, and personal attention.
My Background
Before launching my web design business in 2012, I spent nearly 15 years in sales and business development, including time as a Vice President in Seattle’s telecom industry during the early 2000s. Along the way, I helped launch several startups and gained a deep understanding of how websites function as business tools, not just visual assets.
My interest in the web began in 1993, when I got my first computer. I built my first website in 2001 and haven’t stopped since. Today, I get to combine my love of design, technology, and problem-solving—helping organizations tell their stories clearly and effectively online.
A Little More About Me
I’m a proud graduate of Philadelphia’s Central High School (251) and La Salle University. I’ve been married for over 25 years and am grateful to share life with my amazing wife and our four children.
When I’m not working, you’ll usually find me spending time with family, staying involved in the community, or exploring the intersection of craftsmanship and technology—both online and off.
