Insights
Occasional writing on website strategy, structure, and long-term maintenance. These articles reflect how I think about building, supporting, and evolving websites over time—focused on clarity, sustainability, and practical decision-making.
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Why Clarity Beats Complexity in Website Projects
Complex websites often underperform not because they’re ambitious, but because they’re unclear. This article explains why clarity leads to better outcomes than piling on features.
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What I’ve Learned Supporting Client Websites Over the Long Term
Supporting websites over time reveals patterns most people never see. This article shares a few lessons learned from long-term client work and what actually leads to sustainable websites.
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How Website Structure Impacts SEO (And Why It’s Often Overlooked)
Good SEO starts with structure, not keywords. This article explains how website structure impacts search visibility and why it’s so often overlooked.
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SEO Is Not a One-Time Task: How Sustainable Websites Are Built
SEO isn’t something you “finish.” This article explains why sustainable websites treat SEO as an ongoing practice rather than a one-time task.
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How I Scope Website Projects So There Are No Surprises
Most website project problems stem from unclear scope, not bad intentions. This article explains how careful scoping prevents surprises and leads to better outcomes.
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What Working With a Freelance Web Developer Is Really Like
Hiring a freelance web developer can feel uncertain if you haven’t done it before. This article explains what the working relationship typically looks like and how to know if it’s a good fit.
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Website Maintenance vs. Website Hosting: What’s the Difference?
Website hosting and website maintenance are often confused—but they’re not the same thing. This article explains what each covers and why most sites need both.
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Why Ongoing Website Support Matters More Than the Initial Build
Launching a website is only the beginning. This article explains why ongoing website support is often more important than the initial build itself.
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What Actually Makes a Website Effective for Small Businesses
An effective website isn’t defined by trends or features. This article explains what actually matters when a small business website needs to support real goals.
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The Hidden Costs of a “Cheap” Website
A cheap website often costs more over time. Learn where A low-cost website can feel like a smart decision upfront, but often creates hidden costs over time. This article explains where cheap websites fall short and how to think about long-term value instead.low-cost websites fall short and what it really takes to build something sustainable.