Insights
Occasional writing on website strategy, structure, and long-term maintenance. These articles reflect how I think about building, supporting, and evolving websites over time—focused on clarity, sustainability, and practical decision-making.
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How to Know When It’s Time to Rebuild Your Website (And When It Isn’t)
Not every outdated website needs a full rebuild. This article walks through how to tell the difference between a site that needs a refresh and one that truly needs to be rebuilt.